Rushmore Mall, Rapid City’s only enclosed shopping venue, offers more than 90 national and locally owned retailers, eateries, and entertainment options. Market-exclusive stores include Bohme, Herberger’s, JCPenney and the only in-state location for francesca’s, plus other retailers: American Eagle Outfitters, Bath & Body Works, Buckle, Eddie Bauer, and maurices. Guests can dine at numerous eateries such as Olive Garden, Red Lobster, Subway, and Texas Roadhouse or take in a movie at Rushmore Cinema 7.
Rushmore Mall serves the Rapid City market -- the second largest market in South Dakota and the western half of the state. The region is home to the world-famous Mt. Rushmore National Memorial, Crazy Horse Memorial and eight national and state parks. Tourism is the state's second largest industry, with an economic impact of $2 billion, up 5% from the previous year. Rushmore Mall derives approximately 20% of its total sales from tourists, with total economic impact to the immediate area of $740 million. Located 10 miles from Rapid City is Ellsworth Air Force Base (EAFB), one of only two B-1B Lancer strategic bomber wings in the U.S. Air Force. EAFB employs over 5,000 military and civillian personnel with an annual payroll of $353 million in 2011 and contributing 10% of total sales for the mall.